Brand Identity
A corporate brand is about more than a just a logo. Successful branding reflects an organization’s personality and is intrinsically linked to the perception external entities associate with or expect from both the organization and its partners. A consistent brand identity helps to define and distinguish an organization’s entire value chain – from corporate operations through our global partner network – and encompasses all facets of operations, from online and offline marketing activities through to product packaging, individual product branding, and more.
These Brand Guidelines provide clear direction in implementing the identity of The Siemon Company, providing a common language and approach for our valued partners so that they may not only support, but enjoy the benefit of a strong Siemon brand.
Brand Attributes Internal: One Siemon, One Team.
Brand Attributes External: Connecting the World to a Higher Standard