Brand Identity
A corporate brand is about more than a just a logo. Successful branding reflects the organizations personality and is intrinsically linked to the perception external entities associate with or expect from the organization. A consistent brand identity helps to define and distinguish an organization; key to this is a consistency that can be identified in everything the organization participates in, from online and offline marketing activities through to product packaging, individual product branding, and more.
These Brand Guidelines provide clear direction in implementing the identity of The Siemon Company, providing a common language and approach throughout all of our divisions.
Brand Attributes Internal: One Siemon, One Team.
Brand Attributes External: Connecting the World to a Higher Standard