Primary Brand Colors
Colors are an integral part of The Siemon Company brand. Consistent use of the color pallet will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience. The Siemon Red color swatch has been a mainstay in the Siemon brand for many years and is a primary identifying factor along with the Siemon Logo. Even though red is the main identifying color, we do not want to overwhelm our branding color scheme with too much red. The brand color scheme should consist of mostly white and gray, with red and black accents. Dark Gray backgrounds with white text and red and white accents is an acceptable secondary color scheme where the primary scheme doesn’t fit.
Primary Color Pallet
There are 5 main colors in the Siemon Company Pallet; White, Black, Light Gray, Dark Gray and Siemon Red. These colors are used to reinforce the branding scheme of the company and create a cohesive overall look and feel to all aspects of the company.
Siemon Red
CMYK: 0, 91, 76, 0
RGB: 239, 62, 66
HEX: #EE3D42
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
Light Gray
CMYK: 0, 0, 0, 18
RGB: 210, 210, 210
HEX: #D2D2D2
Dark Gray
CMYK: 0, 0, 0, 82
RGB: 45, 45, 45
HEX: #2D2D2D
Black
CMYK: 100, 100, 100, 100
RGB: 0, 0, 0
HEX: #000000
Secondary/Accent Color Pallet
These colors are used to provide accents and used to support primary color pallet distinguish categories and spec sheets and emphasis. If product doesn’t fall in these categories the default accent color is Siemon red.
PDU Green
CMYK: 75, 0, 100, 0
RGB: 45, 189, 6
HEX: #2DBD06
MapIT/EagleEye Yellow
CMYK: 0, 35, 99, 0
RGB: 252, 175, 23
HEX: #FCAF17
Ruggedized Orange
CMYK: 0, 71, 95, 0
RGB: 255, 109, 35
HEX: #FF6D23
Copper Purple
CMYK: 62, 100, 17, 4
RGB: 123, 30, 122
HEX: #7B1E7A
High Speed Blue
CMYK: 87, 47, 5, 1
RGB: 0, 119, 182
HEX: #0077B6
Fiber Aqua
CMYK: 67, 0, 25, 0
RGB: 21, 202, 205
HEX: #15CACD
Cabinets/Racks/Mgmt Gray
CMYK: 75, 64, 56, 49
RGB: 52, 58, 64
HEX: #343A40
Work Area Light Gray
CMYK: 40, 32, 33, 0
RGB: 160, 160, 160
HEX: #A0A0A0
Primary Color Pallet Examples
Secondary Color Pallet Examples
Secondary Color Scheme
If a white or gray background isn’t possible, for example if your designing on the side of a black cabinet, or have a black backdrop, use the Secondary color scheme showed below. This color scheme substitutes the white and gray backgrounds with dark gray and uses red and white as accent colors.
