Photography

Visual Style

Siemon Company products should be photographed on a white background with soft lighting and to avoid hard shadows and highlights. Simple photographs on a plain white background are needed for technical documents like spec sheets. This also allows the background to be cut out at a later time if need be. These photos do not need to be flashy; they need to detail specific areas of the products being showcased.

Detailed, close-up shots are also to be shot on a white background to highlight a specific feature or part of the product needs to be called out on a technical document. Multiple angles should be photographed at this time to get the maximum use of one product photoshoot without having to reshoot. This will also support greater consistency between various marketing materials for that solution.

Application/installation photography is to be shot making sure the product featured is in focus and the center of attention. These are commonly captured using strobe flashes to light the featured product, while knocking back other less important elements in the environments to the background/shadows. Low ambient lighting with a bright spotlight on the product, utilizing strobes and a shallow depth of field is the best way to highlight a product within a busy environment.

Stock photography should be chosen to match our overall branding look. Clean, sleek and modern is the atmosphere we are trying to portray. Using real people instead of actors is always preferable – Siemon employees with Siemon products is often the best route. There is a fake style of stock photography that does not resonate with the customer and comes across as unauthentic. Avoid this style of stock images and choose real people engaged in real activities.

Examples

Product Photography