Fonts
Consistent use of our brand approved fonts is crucial to creating a brand identity recognized across the industry. We have identified two Siemon approved fonts, one to be used for day-to-day work by all employees and another for Marketing usage.
Microsoft Office 365 Font and Usage
Arial Nova is the Siemon approved font family for all day-to-day usage in Microsoft Office 365 applications such as Outlook, Word, PowerPoint and Excel. Arial Nova is a system default font and is already pre-installed on all 365 enabled computers making it easily available to everyone; in addition this font family also supports a wide range of languages, making it ideal for our global footprint. Some typical items that this refers to are: internal/external emails, PowerPoint presentations, Word documents, Excel spreadsheets, reports and other daily use documents.
Usage Examples:
Arial Nova – Headings
Arial Nova Light – Body Text
Marketing Collateral/Web Font and Usage
Roboto is the approved font for all external Marketing and web based activity. Roboto is part of the Adobe Typekit and is included in every Adobe Creative Cloud Suite subscription, making it easily accessible for all Marketing and Design users and can be activated here. Roboto is also a Google font and is free to download. Roboto has also been selected as it supports a wide variety of languages allowing it to support all of our global online/offline activities. Roboto is our default font for all Siemon Company websites. All new Marketing collateral must use Roboto as its default font. Some typical items that this refers to are: Spec Sheets, Case Studies, Tech Briefs, Social Media posts, Application Guides, Web Pages and other customer facing Marketing documents.
Usage Examples:
Roboto Bold – Headings
Roboto Regular – Body Text
Print/Web Fonts
Roboto
The Siemon Company was founded in 1903
The Siemon Company was founded in 1903
The Siemon Company was founded in 1903
Arial Nova
The Siemon Company was founded in 1903
The Siemon Company was founded in 1903
The Siemon Company was founded in 1903
Web Fonts
These are the fonts allowed for online use
Roboto
Weight: 100
Style: Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Roboto
Weight: 100
Style: Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Roboto
Weight: 700
Style: Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Body Text
Font: Roboto
Size: 12pt
Style: Regular
Color: #2D2D2D
Background: #FFFFFF
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Header Text
Font: Roboto
Size: 24pt
Style: Bold
Color: #2D2D2D
Background: #FFFFFF