{"id":80,"date":"2021-01-21T18:10:51","date_gmt":"2021-01-21T18:10:51","guid":{"rendered":"https:\/\/blog.siemon.com\/internal-branding\/?page_id=80"},"modified":"2025-05-20T20:10:06","modified_gmt":"2025-05-20T20:10:06","slug":"typography","status":"publish","type":"page","link":"https:\/\/blog.siemon.com\/internal-branding\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\t\t
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Fonts
<\/strong><\/h2>

Consistent use of our brand approved fonts is crucial to creating a brand identity recognized across the industry. We have identified two Siemon approved fonts, one to be used for day-to-day work by all employees and another for Marketing usage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Microsoft Office 365 Font and Usage<\/strong><\/h3>

Aptos is the Siemon approved font family for all day-to-day usage in Microsoft Office 365 applications such as Outlook, Word, PowerPoint and Excel. Aptos is a system default font and is already pre-installed on all 365 enabled computers making it easily available to everyone; in addition this font family also supports a wide range of languages, making it ideal for our global footprint. Some typical items that this refers to are: internal\/external emails, PowerPoint presentations, Word documents, Excel spreadsheets, reports and other daily use documents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Usage Examples:<\/strong><\/p>

Aptos SemiBold \u2013 Headings
Aptos \u2013 Body Text<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing Collateral\/Web Font and Usage<\/strong><\/h3>

Roboto is the approved font for all external Marketing and web based activity. Roboto is part of the Adobe Typekit and is included in every Adobe Creative Cloud Suite subscription, making it easily accessible for all Marketing and Design users and can be activated here<\/a>. Roboto is also a Google font and is free to download<\/a>. Roboto has also been selected as it supports a wide variety of languages allowing it to support all of our global online\/offline activities. Roboto is our default font for all Siemon Company websites. All new Marketing collateral must use Roboto as its default font. Some typical items that this refers to are: Spec Sheets, Case Studies, Tech Briefs, Social Media posts, Application Guides, Web Pages and other customer facing Marketing documents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Usage Examples:<\/strong><\/p>

Roboto Bold \u2013 Headings
Aptos \u2013 Body Text<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Print\/Web Fonts<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Roboto<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Siemon Company was founded in 1903
The Siemon Company was founded in 1903<\/strong>
The Siemon Company was founded in 1903<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Aptos<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Siemon Company was founded in 1903<\/span>
The Siemon Company was founded in 1903<\/strong>
The Siemon Company was founded in 1903<\/strong><\/em><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Web Fonts
<\/strong><\/h3>

These are the fonts allowed for online use<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Roboto<\/strong>
Weight: 100
Style: Regular<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Roboto<\/strong>
Weight: 100
Style: Italic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
<\/em>abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Roboto<\/strong>
Weight: 700
Style: Bold<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ABCDEFGHIJKLMNOPQRSTUVWXYZ<\/strong>
abcdefghijklmnopqrstuvwxyz<\/strong>
1234567890(,.;:?!$&*)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Body Text
<\/b>Font: Roboto
Size: 12pt
Style: Regular
Color: #2D2D2D
Background: #FFFFFF<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Header Text
<\/b>Font: Roboto
Size: 24pt
Style: Bold
Color: #2D2D2D
Background: #FFFFFF<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tABCDEFGHIJKLMNOPQRSTUVWXYZ\nabcdefghijklmnopqrstuvwxyz\n1234567890(,.;:?!$&*)<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Fonts Consistent use of our brand approved fonts is crucial to creating a brand identity recognized across the industry. We have identified two Siemon approved…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"default","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"class_list":["post-80","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":70,"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/pages\/80\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/blog.siemon.com\/internal-branding\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}